Alexander, a master of propaganda, meticulously managed the various depictions of his likeness across his empire. He entrusted the production of his image exclusively to a select group of sculptors and painters. These artists depicted him as youthful, with a clean-shaven face, long hair, and a dynamic pose characterized by a turning head. This style of portraiture was somewhat adopted by Alexander’s successors, but it exerted a more significant influence on the portraits of later Hellenistic kings and private individuals. Alexander was deified during his lifetime, and following his death, he was venerated as a god in images like this one.
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