16.9.21

Why I Love TikTok Content Creators (And So Should You) — And a List of Zany TikToks I Found

I have a penchant for the theatrical. 
The dime novel. The beauty in the absurd. The homemade movie. The guy with the camera turned on himself. The take-a-household-item-and-make-a-prop kind of performativity. 

You get the gist.

And where can you find the most beautiful schlock the Internet has ever created? Why go no further than TikTok. It's a platform where content creators put their own identities front and center — and it's a highly satisfying romp.

If you didn't know — TikTok is a mobile video app owned by the Chinese company ByteDance. The first iteration of the app was dubbed Musical.ly, authored by software Engineers Alex Zhu and Luyu Yang. Basically, the app began as a lip syncing app called Musical.ly and its companion live streaming app called live.ly. TikTok was a rebrand of the app that attempted to fold both features of the two social apps into one.

And the rest is history. 

Just as Twitter revolutionized the short writing form of 265 characters, TikTok has ushered in the micro-length video form of 15 to 30 seconds.

The draw of TikTok is twofold — it’s easy to use and to create content with, coupled with its immense sound and music library and its unending filter library. However, the best TikToks have neither — they’re pure spun dioramas of peoples constructed private lives. And it’s why I first was enamored of the platform — peering into people’s live created in a dizzying array of quick action theater of the absurd. 

Here are some gems I’ve collected along the way. 

1. The Smiling, Waving Homage to The Sitcom Montage
This teen has an instinctual appreciation for the visual grammar of the iconic television sitcom montage — ignore the silly tune — and pay attention to how his edits match perfectly something out of American television classics Growing Pains or Family Ties.

2. Antoinette's Casual Use of the Cigarette
It’s easy to dismiss @antoniteegrams because her videos are riffs on soundbytes. But she’s so humble in her mien and I love her casual use of the cigarette. I have no idea what the original source of the soundbyte is but that’s what makes TikTok endearing. Any random noise can be strewn into actor’s gold. Andy Warhol was partly right — in the future everyone will be famous — but not just for five minutes, but for as long as you have working Internet and a smartphone with a halfway decent camera.

3. The Family Dinner Table is Often a Suitable Mise-en-Scene
@eddiepdoyle videos his grandmother’s acerbic comebacks in dozens of video. TikTok has made many folks Internet famous because a cousin, or grandson, or daughter, or someone, picked up a camera and started candidly filming a family member. The immediacy of the moment is right at your fingertips, as if you’ve stumbled into this woman’s cluttered kitchen and she wants to know what you want from her. Classic.

4. A Colorful Edit

It’s possible that this edit is rather basic. But it's relatively early TikTok. I like the use of color and fashion and the sheer fact that the guy is having a lot of fun. And that's quite a mess for one less-than-thirty-second video.

5. Boys Wear Tee-Shirts on Their Heads When They Play a Girl
So teenage boys on TikTok will don a tee-shirt on their head when they're playing a female role. It's sheer schlock. But a testament to the fact that no TikTok star has a wardrobe warehouse or access to MGM studios. Although, it is odd that teenage boys think a woman's hair is well represented by donning a tee on their head. Oh, girl!

6. Sissy That Walk!
If you can't get on the runway, girl you better werk. So does this amazing runway walk that is probably this TikToker's backyard. Sissy that walk!

7. The Five Minute Bathroom Break 
TikTok lends a view into working class jobs — fast food attendants, nail salonists, customer service representatives, and the lot. One thing network television cannot do — even though it has tried with shows like All in the Family and Roseanne — is replicate the experience of an everyday American's day at work. And often that means taking a five minute bathroom break and talking to the mirror. Period.

8. Right?!
I am not sure what to think of this video. Brilliant? Yes.

9. The Smiling Boy
This boy has created an entire fandom over the fact that he is a teenager who enjoys smiling.

10. The Histrionic School Lunch Lady Performance
Again put a piece of fabric on your head and all of a sudden you are a woman. And I wouldn't even call this drag. I call it histrionic performativity. And I didn't steal that from Judith Butler.

11. It's Got To Be the Sweater
It could be ironic that this guy is wearing a Playboy sweater. Right?! Multiple Tik-Toks are created by people, mostly teenagers, who are bored. And lots of TikTokers were born out of the Covid-19 pandemic.

12. The Best Comedian is Probably Your Neighbor, Mr. Pickles
Again — the beauty of TikTok is that it creates stars out of ordinary people. I love this guy's vulnerability and authenticity all packaged into a nice, yellowy-orangey color scheme.