30.10.13

How To Toast Bread


Bryce Chartwell shows the people how to toast bread.

A friend sent me this video. His media studies professor used it as an example of narcissism. If I had to make toast for Bryce Chartwell I would be afraid to mess up the toast! What if I don't do it the right way? This video makes me want to eat toast in the opposite way: over a rough fire, scarf it down, and get my shirt dirty. If it is satire, this video is hilarious. I think it's satire and a good example of consumerism. We don't just want toast. We want the perfect toast. And we are satisfied with the illusion that spreading the butter in an East to West direction and making sure the butter is only one micron thick will achieve satisfaction beyond the basic needs of food and shelter into the meta-realm of desire where toast takes on an entirely different meaning. It ain't toast anymore. It reminds me of people who order specially bottled water at restaurants to feel like the water, in all of its neat packaging is more than just water, it is beyond water. Of course, the structure of desire is such that we are never satisfied. We want more. And more. Capitalism takes advantage of our desire and runs with it. Long live the toast. The toast is dead.

10.10.13

On Drinking Prosecco And Watching Malcolm (And What Came Of It)

I drank a bottle of Prosecco in the late afternoon. The light had just begun to disintegrate. On my computer lay a MPEG of Malcolm X, a movie I had intended to watch. To my chagrin, I had never watched it and vowed to see it through during a time of inactivity. It is my goal to immerse myself in the cinema. It's been a recent habit of mine to sit in a cinema as often as I can gather the strength to take the D train to Midtown. Sunset Park is lackluster in cinema options. Bay Ridge only plays the shallow greats. Cobble Hill has a decent cinema but I don't take the F train. It's easier to ride into Manhattan, with its jaundiced eyes, and beleaguered denizens. Humanity looks browbeaten on the subway. I sort of feel shameful taking the D train to see a movie during rush hour. Shouldn't I feel just as browbeaten, just as defeated after a long day of work? That's a silly rhetorical question. Maybe these people, these sour brow beaten folks have more money in their pockets than me. They have mouths to feed. Rent to pay. I've paid my rent. I am going to see a movie. I wish they could come with me and rejoice in the pleasures of the visual screen. "It's a screed," I preach. I say. To them. To the woman with the holes in her hosiery, to the overtly masculine boy who keeps picking at his knickers. To the guy, a prince, so fairly laden, he only knows how to ask for something, never
to empathize. It's a guilty pleasure. I don't know why I feel so guilty. Today. I counted them. I saw eighty-six movies at the same cinema. That's not counting the other movies at other cinemas. I feel like Susan Sontag. Or something. Malcolm X. They soaked in information; then they launched onto the world. I feel like I am still a chrysalis in its shell, damned, but I do not know why.